The following are extracts from the CML Marketing Limited white paper covering "Marketing Science in Design". To request your personal copy, please ENTER the site
Marketing Science In Design
Marketing Science in Design
“Marketing Science in Design” is one of the marketing strategies deployed by CML marketing. With a 18 year long track record in blue chip marketing services and grapohic design, CML are far more than a creative advertising agency or graphic design studio. Although our creative team are centred around Ipswich/Essex in Suffolk, we also have regular clients in The City, London, M5 corridor, Cambridge and Reading/Berkshire.
CML work with clients on 7 main levels;
1) Main external marketing agency.
(Working as a dedicated marketing department in a creative and strategical partnership with your organisation)
2) Supplemental outsourced marketing agency.
(working externally to )
3) Specialist Campaigns
(adding unique skills such as visual SMS mobile marketing, pipeline marketing, )
4) Project by project basis
5) Strengthening internal marketing politics and focus groups
6) Consultancy on marketing science
7) Makeover Design and re-branding
CML Marketing Limited (located in Ipswich Essex) have a strong history in press advertising, DM Direct Mail, print (brochures, POS/POI, annual reports, shareholder portfolios), on-line media (web, wap, social networking, Intranet, reseller program micro sites), new media creation and design (digital video, interactive multimedia, viral games), graphic design, press advertising and graphic design, corporate logo graphic design and corporate image branding, web and mobile graphic creation, and mobile marketing. We are frequently commissioned to provide additional marketing strategy and deliver true marketing mix integration. Our web development work often includes dynamic database driven membership sites, with registration or reseller privileges, complete with back office metrics and reporting, via specialised web log control panels.
CML work with clients on 7 main levels;
1) Main external marketing agency.
(Working as a dedicated marketing department in a creative and strategical partnership with your organisation)
2) Supplemental outsourced marketing agency.
(working externally to )
3) Specialist Campaigns
(adding unique skills such as visual SMS mobile marketing, pipeline marketing, )
4) Project by project basis
5) Strengthening internal marketing politics and focus groups
6) Consultancy on marketing science
7) Makeover Design and re-branding
CML Marketing Limited (located in Ipswich Essex) have a strong history in press advertising, DM Direct Mail, print (brochures, POS/POI, annual reports, shareholder portfolios), on-line media (web, wap, social networking, Intranet, reseller program micro sites), new media creation and design (digital video, interactive multimedia, viral games), graphic design, press advertising and graphic design, corporate logo graphic design and corporate image branding, web and mobile graphic creation, and mobile marketing. We are frequently commissioned to provide additional marketing strategy and deliver true marketing mix integration. Our web development work often includes dynamic database driven membership sites, with registration or reseller privileges, complete with back office metrics and reporting, via specialised web log control panels.
Direct Mail... The 7 top direct mail strategies for best response:
5. DM AND THE LAW - All Databases and DM should only be stored and sent under the terms of
the Data Protection Act. The key requirements of this law are…
7. OBEDIENCE TO UNWRITTEN DM RULES - For some insane reason, companies want
their direct mail pieces to look and sound like everybody else's. Why? There are other approaches…
a) Total solution mailer…
et advertising after the dot com
boom, gave advertising on the web a bad name. But for many businesses, it’s become a key part
of their marketing mix. Consider…
5. DM AND THE LAW - All Databases and DM should only be stored and sent under the terms of
the Data Protection Act. The key requirements of this law are…
7. OBEDIENCE TO UNWRITTEN DM RULES - For some insane reason, companies want
their direct mail pieces to look and sound like everybody else's. Why? There are other approaches…
a) Total solution mailer…
et advertising after the dot com
boom, gave advertising on the web a bad name. But for many businesses, it’s become a key part
of their marketing mix. Consider…
Open email rates of 32% for B2B acquisition
Open email rates of 37% for B2B retention
Click rate averages of 8% for B2B acquisition
Click rate averages of 11% for B2B retention
Source: DMA 2007 (Direct Marketing Association)
Open email rates of 37% for B2B retention
Click rate averages of 8% for B2B acquisition
Click rate averages of 11% for B2B retention
Source: DMA 2007 (Direct Marketing Association)
Advertising... What are the 12 main reasons why adverts fail?
2. SHOW NOT TELL - Unsubstantiated claims: Advertisers often claim to have what the
customer wants, such as "highest quality at the lowest price," but fail to offer any evidence. An
unsubstantiated claim is nothing more than a cliché the prospect is tired of hearing. You must
prove what you say in every advert. Do your ads give the prospect new information? Do they
provide evidence to support your claim? If not, prepare to be disappointed with the results.
3. CONFUSING CONTENT - Successful ads don't try to tell everything the advertiser knows in
one ad. The best ads are...
2. SHOW NOT TELL - Unsubstantiated claims: Advertisers often claim to have what the
customer wants, such as "highest quality at the lowest price," but fail to offer any evidence. An
unsubstantiated claim is nothing more than a cliché the prospect is tired of hearing. You must
prove what you say in every advert. Do your ads give the prospect new information? Do they
provide evidence to support your claim? If not, prepare to be disappointed with the results.
3. CONFUSING CONTENT - Successful ads don't try to tell everything the advertiser knows in
one ad. The best ads are...
Advertising - What are the 12 best ways to generate greater Ad response?
1. BENEFITS DRIVEN - Products and Services should always be benefits driven. Your advert
needs to be
1. BENEFITS DRIVEN - Products and Services should always be benefits driven. Your advert
needs to be
On-Line Marketing - The 7 best ways to promote your Web presence:
1. DESIGN FOCUS - How many websites have you seen that have become a confusing
mess.That’s because they are not clear what they want to be. Are they
3. HTML vs FLASH? - Which one is right? They both
4. YOUR SITE IS ABOUT THEM NOT YOU - Your website should not be about you but what
you can do for your prospective clients and customers. Sure, you can
7. BANNER INTERNET ADVERTISING -The collapse of internet advertising after the dot com
boom, gave advertising on the web a bad name. But for many businesses, it’s become a key part
of their marketing mix. Consider…
11. Semantic Web 2.0 strategies - what most people miss is…
1. DESIGN FOCUS - How many websites have you seen that have become a confusing
mess.That’s because they are not clear what they want to be. Are they
3. HTML vs FLASH? - Which one is right? They both
4. YOUR SITE IS ABOUT THEM NOT YOU - Your website should not be about you but what
you can do for your prospective clients and customers. Sure, you can
7. BANNER INTERNET ADVERTISING -The collapse of internet advertising after the dot com
boom, gave advertising on the web a bad name. But for many businesses, it’s become a key part
of their marketing mix. Consider…
11. Semantic Web 2.0 strategies - what most people miss is…
eMarketing - The 10 best email strategies to grow your business:
2) Short copy is best - Unlike other forms of sales writing where long copy has been shown to
outsell short, this is not true of…
7) Integrate for maximum response - When used alongside conventional direct mail and
printed collateral, email will gear up your response rates. Even in these days of…
10) Wear a belt with your braces - If you do choose the graphical format there are some things
you can do to improve…
2) Short copy is best - Unlike other forms of sales writing where long copy has been shown to
outsell short, this is not true of…
7) Integrate for maximum response - When used alongside conventional direct mail and
printed collateral, email will gear up your response rates. Even in these days of…
10) Wear a belt with your braces - If you do choose the graphical format there are some things
you can do to improve…
Viral Marketing - The top 4 viral marketing technologies:
1. Mobile marketing is one of the most exciting up and coming technologies. Think of it as an instant
demand, instant gratification information portal, available to anybody, anywhere anytime. We can
only cover the basics here but if you wish to know how to apply it to your business then…
1. Mobile marketing is one of the most exciting up and coming technologies. Think of it as an instant
demand, instant gratification information portal, available to anybody, anywhere anytime. We can
only cover the basics here but if you wish to know how to apply it to your business then…
© CML Marketing Limited 2005/2006/2007. All information, trademarks and corporate names are the registered trademarks of their respective holders
and acknowledged. Any product names or product descriptions are purely illustrative of marketing or mobile marketing only and its similarity to any other product, brand, naming convention, registered trademark or trading entity is purely co-incidental. E&OE All rights reserved.
and acknowledged. Any product names or product descriptions are purely illustrative of marketing or mobile marketing only and its similarity to any other product, brand, naming convention, registered trademark or trading entity is purely co-incidental. E&OE All rights reserved.
Our executive summaries have been previously requested by...
• Virgin • Barclays Capital • Renault • Guardian • Daimler Chrysler • CenterParcs • Crest Nicholson • Stagecoach • Habitat • Walker • Yell • Central Office of Information • Alliance and Leicester • Eidos • JCB • Oxfam • Countrywide • Invesco • BSI Global • HSBC • Warners • Orange • LA Fitness • AXA
• Virgin • Barclays Capital • Renault • Guardian • Daimler Chrysler • CenterParcs • Crest Nicholson • Stagecoach • Habitat • Walker • Yell • Central Office of Information • Alliance and Leicester • Eidos • JCB • Oxfam • Countrywide • Invesco • BSI Global • HSBC • Warners • Orange • LA Fitness • AXA
Our customers have included…
• Sharp Electronics • Fujitsu Siemens • Yamaha • Sun Microsystems
• Computacenter • LloydsTSB • Price Waterhouse Coopers • Hewlett Packard • Metrologie • Roland • Commodore • Glazing Vision • Tulip Computers • Gateway Computers • In Focus • Vision Tours • Glass Bank • GCAT • CCD
• S2 Systems • RDC • iGroup • Lightscape Musicale • Generation Journey • CTS • Globix • Intatrust • MessageMore • Open Market • P&P Distribution • Acer Computers • Adeptra • Network Appliance • NHS • Optimeyes • PictureTel • Teleplan • Dalau • EC Soft • IT Factory • DataDirect
• Sharp Electronics • Fujitsu Siemens • Yamaha • Sun Microsystems
• Computacenter • LloydsTSB • Price Waterhouse Coopers • Hewlett Packard • Metrologie • Roland • Commodore • Glazing Vision • Tulip Computers • Gateway Computers • In Focus • Vision Tours • Glass Bank • GCAT • CCD
• S2 Systems • RDC • iGroup • Lightscape Musicale • Generation Journey • CTS • Globix • Intatrust • MessageMore • Open Market • P&P Distribution • Acer Computers • Adeptra • Network Appliance • NHS • Optimeyes • PictureTel • Teleplan • Dalau • EC Soft • IT Factory • DataDirect
The CML Marketing whitepaper number 2.0 covers such topics as;
What are the 12 main reasons why adverts fail and how not to make the same mistakes?
What are the top 12 tips for increasing the response rates from your advertising?
10 different advertising pitch examples that get results!
How do I guarantee results from my advertising?
What are the 7 top direct mail strategies?
10 top direct mail pitches that get results!
What are the top 10 e-marketing strategies for increasing your response rates
What are the 7 best ways to promote and increase website traffic?
What can the latest viral and mobile marketing platforms offer your business?
Applying Marketing Science in Design
What are the 12 main reasons why adverts fail and how not to make the same mistakes?
What are the top 12 tips for increasing the response rates from your advertising?
10 different advertising pitch examples that get results!
How do I guarantee results from my advertising?
What are the 7 top direct mail strategies?
10 top direct mail pitches that get results!
What are the top 10 e-marketing strategies for increasing your response rates
What are the 7 best ways to promote and increase website traffic?
What can the latest viral and mobile marketing platforms offer your business?
Applying Marketing Science in Design
What are the 12 main reasons why adverts fail and how not to make the same mistakes?
What are the top 12 tips
for increasing the response rates from your advertising?
for increasing the response rates from your advertising?
What can the latest viral
and mobile marketing
platforms offer your business?
and mobile marketing
platforms offer your business?
10 different advertising pitch examples that get results!
How do I guarantee results from my advertising?
What are the 7 top direct mail strategies?
Show me 10 top direct mail pitches that get results!
What are the top 10
e-marketing strategies
for increasing your
response rates
e-marketing strategies
for increasing your
response rates
What are the 7 best ways to promote and increase website traffic?
